Think Like A Manager is a system created by artist manager and marketing strategist, Tee Tee The Manager, to equip music artists with the tools and knowledge necessary to thrive in the music industry like a managed artist

Shadowbans and Algorithms

If you’ve been following me on social media, you know that I have been shamelessly promoting my Level Up Courses and the Instagram Tips and Tricks Mini Course. The feedback has been amazing and thank you to those that have supported the courses.

Tee Tee The Manager Level Up Your Digital Marketing flyer.

As I was researching, trying to find out what pain points my audience (who are small business owners, creatives and music artists) had, the same concerns about Instagram kept appearing. Those concerns: that their accounts have been shadowbanned, that their posts are restricted in the “algorithm” and most were concerned that they were going to lose their accounts.

These concerns are very well warranted.

The Instagram/Meta Terms of Use and Community Guidelines governs how we use Instagram and the Community Guidelines “help us foster and protect this amazing community” as stated in the guidelines online. And while these guides are there now, this has not always been the case.

We created the Community Guidelines so you can help us foster and protect this amazing community. By using Instagram, you agree to these guidelines and our Terms of Use. We’re committed to these guidelines and we hope you are too. Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions.

Instagram Community Guidelines

In the Beginning

Instagram was launched as an IOS-only photo sharing app in 2010. In the beginning, Instagram was predominantly food pictures, our best outfits and travel pics. The timeline was chronological. Remember chronological feeds? Instagram was a much simpler place. (For look into what Instagram looked like back in the early days, check out this blog by Post Builder. It will have you in nostalgia city.) Photos were uploaded, photos were double-tapped for almost two full years until 2012, when Instagram was acquired by Facebook but it wasn’t until 2016 that Instagram rapidly started on the path to change, including the controversial change from a chronological feed to an algorithmic feed. But the controversy did nothing to stop Instagram from continuing on its path to god status as it inched closer to 1 billion users.

With the switch to algorithmic based feeds in 2016, users on the platform were relying on artificial intelligence to get them in front of accounts. And the feedback was not so great. Accounts that were getting a lot of reach in the past, were all of a sudden rarely being seen. And the condition of shadowbanning (blocking a user from a social media site or online forum usually by making their posts and comments no longer visible to other users, without the user’s knowledge) began to be discussed. Were accounts really being shadowbanned on purpose? Instagram wasn’t about to tell us anytime soon.

Community Guidelines are Established

Instagram reached 1 billion users in 2018.

With all of these users on the platform, Facebook felt it needed to establish guidelines on how to behave while on the app. So in April 2018, the Instagram Community Guidelines were established to according to its blog, “set out our policies for what we do and don’t allow on Instagram…” Fresh with options how to report an account “you think may violate any of our guidelines” along with the link to report, whether or not the person making the report has an Instagram account.

As can be expected along with this new reporting system, came a rise in the suspicion of shadowbanning. But Instagram still remained mum on the topic, almost dismissing the subject entirely. With this lack of response from Instagram, the topic remained up for debate: was shadowbanning real or was it just an urban legend?

Instagram Breaks Its Silence

For 11 years, Instagram remained silent about the topics of shadowbanning and its algorithms then June 2021, Instagram quietly dropped an article to its blog explaining how Instagram works; using both terms algorithm and shadowbanning for the first time ever, in the same blog! Every digital marketer lost their mind! I still read it to this day and can still feel the shock from when I first saw the word shadowbanning in the post. In the post, Instagram explains how “the algorithm” works. FYI, there isn’t one algorithm, instead multiple. Instagram, as well as most websites and apps you use, have more than one algorithm at work. And they address (lightly) the topic of shadowbanning. Don’t expect any real answers. Then shockingly, a couple of weeks later, Head of Instagram, Adam Mosseri (@mosseri) posted a Reel to his account basically regurgitating the blog post but, at the same time, also ushering in the addition of the Account Status feature to Instagram profiles in an effort to be “more transparent”. Here’s a link to Instagram Help article explaining account status, including instructions on how to check your account status.

We recognize that we haven’t always done enough to explain why we take down content when we do, what is recommendable and what isn’t, and how Instagram works more broadly. As a result, we understand people are inevitably going to come to their own conclusions about why something happened, and that those conclusions may leave people feeling confused or victimized.

Instagram. How Instagram Works

Despite Instagram’s quest to be more transparent and admitting they make mistakes, many accounts on Instagram some still feel Instagram isn’t being 100% truthful about their account status. Here’s where you’re in luck.

During work for my marketing business, Red Lipstick Media, I stumbled upon a trick that will DISPLAY WHETHER AN ACCOUNT IS RESTRICTED!

No need to ask Instagram or guess because this method will show you beyond a reasonable doubt that your account is indeed Restricted. It shocked me the first time I saw it. I was doing some work with an account that the owner thought was being shadowbanned by Instagram but had no proof and then it displayed on the screen instead of the account name, “Restricted Account” was in its place. I was in shock. I repeated it and, once again, saw the same “Restricted” message display. I then repeated it again but with my own account. “Tee Tee The Manager…” displayed. I put my friend’s account through that was certain he was shadowbanned but couldn’t prove it: Restricted Account. Another account with suspicion, the account name displayed, not restricted.

I have repeated this process many times and it works. And I am going to share it with you during my workshop on Saturday March 4, 2023.

So if you think your account is being held down by Instagram, come to the workshop and I’ll show you if it is or not.

That’s not all. Not only am I going to use the method during the workshop to help you get piece of mind, I’m also going to give you the tools you need to repeat this free and easy method yourself. Use the Restricted Account Finder immediately after the class to find out if other accounts are shadowbanned and/or use it later should you ever question your Restricted status again. I’m giving you this, all at a pay what you want price.

So register for the workshop happening on Saturday March 4, 2023 at 11AM PST and get the piece of mind you need knowing if your Instagram account is Restricted or not. Then leave with the bonus “restricted account finder” toolkit to use later. Pay what you want.

Registration ends midnight the day of the workshop.

Leave a Reply

Who’s Tee Tee?

Tee Tee The Manager is the insightful mastermind behind this digital management system. With a background in marketing, technology and artist management, Tee Tee offers a perspective that is distinctly unique from any other music marketer or coach out there.

Get weekly insights

I know how challenging is to be a music artist in this day and age. Manager Notes is here to deliver you bite sized pieces to help you run your music business better and think like an artist manager.

I know how challenging is to be a music artist in this day and age. Think Like A Manager is here to help you on your way to realizing your full potential as a music artist.

Discover more from Think Like A Manager

Subscribe now to keep reading and get access to the full archive.

Continue reading