Plus worksheets to help you solidify yours
We launched Think Like A Manager on Skool this week with defining your brand. It’s not as fun of a subject as booking and social media, but getting your branding solid is essential to becoming the professional music artist you strive to be.
I’ll share with you my own so you can understand how I approach some aspects of my own personal branding and hopefully inspire you.
Let’s start with my name.
My name is Tee Tee The Manager. That’s not a stage name I can hide behind when things get hard. It’s a commitment printed right there in what people call me. You can’t be “Tee Tee The Manager” on Monday and ghost your artists by Thursday. The brand won’t let you.
Here’s what else is non-negotiable about how I show up:
The turban. When you see me, my head is wrapped. It’s distinctive, it’s intentional, and it’s mine. And most people have no idea why I wear it. Let me know if you want to hear the story behind it.
The pink glasses. Same ones. Every time. You can spot them across a venue. The story: I ran out of contacts right around the start of building my branding and couldn’t afford to get more. They are prescription and the color stands out. Glasses are my favorite accessory.
The denim trench coat and hoodie. So ankle-length denim trench is an intentional layer. Hoodie or shirt with a purpose underneath. No matter the season, I do not switch-up. The story: Like I said earlier, I’m one of those girls who stay freezing. I am cheating because no one expects me to look “cute” and I stay warm lol.
What’s on my chest. Either my brand name, my trademark “Get Your Fans Off of Social Media,” merch from a small brand in my circle, or one of my artists’ merch. You will not see designer logos on me. I support music artists and small brands. That’s the mission, so that’s what I wear.
The makeup (when I wear it). Eyeliner and red lipstick. That’s it. No contour. No beat face. I’m not trying to be extra attractive for “the algorithm”. Men don’t show up online in full glam to be taken seriously, so why should I? I’m trying to teach you something.
No short skirts. No ass showing. Just straight queen energy. (Yes, those are my words not AI). I’m trying to do business not be a baby mama. I want everyone to know I’m there for the work at first impression. When you look at me, you know I am in charge.
Everywhere I go, I look the same. And that’s the point.
Your brand isn’t about being perfect. It’s about being recognizable. You want people to know what you stand for before you even open your mouth. You’ll walk into rooms with confidence that comes from knowing exactly who you are and what you represent.
When you define your brand, you’re making a promise to show up consistently. To your fans. To your audience. To yourself.
What aspects of your branding are unique about you?
— Tee Tee
And as promised, here are your resources:
This worksheet on Artist Identity and the create a digital mood board activity.
P.S. If you want to go deeper on building a brand that actually converts fans into a community you own (not the algorithm), join us in the Think Like A Manager Skool group.
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